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Samuel Jarvis IV

Having spent nearly the last 18 years in the education vertical, the last 3 of which on the agency side, Samuel’s career has allowed him to touch and impact thousands of lives. Beginning with his career in a campus based college as an admissions representative until the current day as the President of Silver Betty Inc.; Sam has always shown a passion for helping student achieve their educational and life goals.

Throughout his career in education he spent time with Lehigh Valley College, Career Education Corporation, Pennsylvania School of Business, and Technical Career Institute holding a variety of positions from Admissions Representative to Regional Director of Marketing. While always holding the Head of Marketing position Samuel had a dual role in the running of admissions teams. The other positions held during his vast education tenure have been National Director of Admissions, Director of High School Admissions, High School Field Director, and Director of Adult Admissions. This very unique combination of marketing and admissions experience allows Samuel to understand the full process admissions from all perspectives.  Knowing how to generate prospects as well as how they should and need to be worked to help the prospect become a student and eventually a successful graduate.

As a member of the senior management team throughout his career he was responsible for the development and implementation of multi-million dollar marketing campaigns for direct response and brand building. His admissions acumen was used to build 1, 3, and 5 year strategic plans for school growth and in some cases potential acquisitions.  His ability to build accurate business models and detailed analysis allow him to fully comprehend schools strengths, weaknesses, threats and opportunities.

Another unique aspect to his educational career is that during several of his stops he took the time to act as an adjunct instructor. This experience allowed him to stay very close to the pulse of the student body and learn what the senior management teams could do to improve the educational experience as a whole for students. Additionally, he created mentorship programs for students to get a deeper understanding of how marketing works and can be applied not just learned.

Samuel holds a Masters in Business Administrations with a concentration in Marketing and a Bachelor’s in Business Administration.

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